Ben's background is in literature, so he is not a natural tech-head. This gives him special insight into the issues facing Zoomi's clients. Businesses need information to help them make good decisions, and his focus is on helping them collect and analyze that data. Over 10 years in the software industry, he has learned the tricks of rolling out software products, whether for a small enterprise or for hundreds of thousands of users.
He is obsessed with clarity and it shows in his communication with clients and in the design of the products he works with.